Mission Statement
- To welcome millions of pilgrim travelers and eco-friendly tourists to the City of Jerusalem every year
- To promote the City of Jerusalem's strategy for the conservation of our unique cultural, Biblical and natural heritage, alongside sustainable urban infrastructure and economic growth
- To showcase sites of green pilgrim significance in the City of Jerusalem and its surrounds
- To engage with faith leaders and communities and pilgrim tour operators to further promote tourism to the City of Jerusalem and its surrounds
- To engage in a process of greening the hospitality and conference industry in the City of Jerusalem
- To launch the Israel Chapter of the Green Pilgrimage Network
- To initiate a process to create an Ethical Code of Conduct for the Public Domain for the City of Jerusalem
